William Austin’s first job was apparently as a scarecrow at 1d per day, but he left the farm and came to London to find work as a labourer. Although illiterate, unlike most navvies he prospered and became a drainage contractor at a time when London was rapidly expanding, his success probably in no small part due to his espousal of the temperance movement.
There is surprisingly little information about Austin on the web other than that he became a philanthropist and founded the Artizans, Labourers and General Dwellings Company in 1867, and that he left the company in 1870. Almost certainly this lack of information reflects his humble origins.
At first the company built houses in the provinces, but after Austin left turned their attention to London, and between 1872-7 developed the Shaftesbury Park estate in Battersea with around 1,200 working class homes.
Also in 1973 the company bought 80 acres north of the Grand Union Canal and the Harrow Road in what was then a detached part of the parish of Chelsea. The area was developed on a grid pattern with north-south roads called First Avenue, Second etc up to Sixth Avenue and the east-west streets being simply named with the letters of the alphabet, A-P.
Later these street names were expanded to fuller names starting with these letters, though I have no idea what possessed someone to make D Street into Droop Street, surely one of the more depressing street names in London.
The architect of the estate with its then fashionable gothic touches was self-taught Robert Austin (perhaps a son of the founder?) with later work by Roland Plumbe. There are 53 properties on the estate which are Grade II listed. During the development in 1877 most of the company managers were charged with mismanagement and corruption, the entire board of directors replaced, the manager and chairman of the board jailed and Austin sacked.
The company recovered and finished the job, going on to build other estates around London, including Noel Park in Wood Green and Leigham Court in Streatham. The Queen’s Park estate along with most of their other estates was transferred to the respective local authority in 1966. Most is in Westminster with a smaller part in Brent.
All photographs on this and my other sites, unless otherwise stated, are taken by and copyright of Peter Marshall, and are available for reproduction or can be bought as prints.