awards ceremony | >Re-PHOTO

Greedy Property Developers Reward Themselves: Eight years ago on Tuesday 12 April 2015 I photographed housing activists protesting outside the expensive dinner at a Mayfair hotel for the 2015 Property Awards. The protesters held their own alternative awards ceremony for housing protesters as a part of the event.

Among those in my pictures is Aysen from the Aylesbury Estate. The Fight4Aylesbury exhibition in her flat on the estate continues today, Friday 21st April 2023, and on Saturday 22nd and Sunday 23rd. Parts of some of my pictures from this event were used in collages in that show.

Property Awards at Mayfair Hotel – Grosvenor House Hotel, Park Lane

Greedy Property Developers Reward Themselves

Property developers have powered the incredible rise in London Housing prices by building luxury flats for mainly overseas investors, many of which remain unoccupied to be sold later at even higher prices to other investors, and also by working with London councils to redevelop social housing largely for private sale.

Together with the actions of successive governments – Tory and Labour – they had created what by 2015 was clearly the worst shortage of affordable housing in history, with a record number of evictions and the doubling of rough sleeping in London. Over 50,000 families have had to move out of London while many more properties in the capital remain empty.

As I wrote: “Housing in London has ceased to be something to meet human need, and instead is servicing greed and selfishness.” And the expensive dinner taking place that evening in the luxury Mayfair hotel was to give awards to the property developers for their greed. Among those taking part in the protest outside were people from estates which are being redeveloped, including Southwark Council’s Aylesbury estate and Sweets Way in north London who were facing eviction because of the policy of social cleansing driven by councils and developers.

People arriving at the dinner were met by a noisy crowd calling for a fair housing policy outside the ‘red carpet’ entrance to the hotel on Park Lane and had to walk past the protesters to enter. Police tried to keep the entrance clear and some hotel staff directed the guests to other entrances to the hotel, where the protesters also followed.

The protesters held an alternative awards ceremony in front of the hotel entrance, awarding large cardboard cups for the Young Protester of the Year, Placard Making, Demonstration of the Year and Occupation of the Year.

Protesters also briefly occupied occupied a neighbouring branch of estate agents Foxton, who have played a leading role in the gentrification of London. Together with other estate agents they have also been an important influence on the housing policies of both Tory and Labour.

Foxtons is notorious among those who rent property for driving up rents – and in 2022 the London Renters Union reported that their annual revenue had increased by £5m as rents in London went up by an average of 20.5% in 3 months, with one Foxtons tenant reporting a rise of £12,000 per year!

Shortly before I left it became clear that most of those coming to the dinner were being directed to a rear service entrance to the hotel and the protesters moved around the block to hold a rally there. The gate was rapidly closed and there were some minor scuffles as police attempted to move the protesters away. I heard later that there had been two arrests after I left.

Many more pictures at Property Awards at Mayfair Hotel.

*Outside the Housing Awards event at Grosvenor House Hotel on Park Lane*

We suffer from a housing benefits system that actually benefits landlords rather than tenants and a housing policy that is led by the advice of estate agents and developers.

Combined with governments dedicated to austerity and cuts this has led to a record level of evictions, doubling of rough sleeping in London and the worst shortage of truly affordable housing in history, while property developers cash in by building luxury flats for largely overseas investors who have made profits from rapidly rising market prices for flats which are often left empty for all or most of the year.

*Protesters pay a brief visit to Foxtons on Park Lane*

The attack on social housing was largely begun by Margaret Thatcher, who forced councils to sell off housing stock under her ‘right to buy’ scheme, and stopped councils from using the funds to replace them. Many or most of these properties were later sold to private landlords and became ‘buy to let’ properties at high market rents.

Housing Action Trusts, set up under the 1988 Housing Act took many council estates out of council control, eventually handing them on to housing associations, many of which have become hard to distinguish from commercial landlords.

New Labour ratcheted up the crisis with their emphasis on estate regeneration – whether the tenants wanted it or not. Though possibly begun with good intentions it became a tool used by many councils to demolish social housing and replace it by mixed developments in cooperation with private developers or housing associations which often contain only small amounts of genuinely social housing at ‘council rents’ (though with much less security of tenure) along with various shared ownership and so-called ‘affordable’ rent schemes and a large proportion of properties at market prices.

Often the original tenants and leaseholders of such regenerated estates have been ‘socially cleansed’, forced to move out of the area to lower cost fringe areas. Over 50,000 families have been forced to move out of London, where many more properties remain empty, thanks to housing policies that serve greed rather than need.

*Protesters held their own award ceremony outside the hotel*

I’m not a fan of awards ceremonies, industry events to pat each other on the back and make effusive speeches. Too often the awards go to the wrong people, but in the case of property developers there are perhaps only wrong people involved. But the protesters held their own, with large cardboard cups going for the Placard Making Award, Demonstration of the Year, Occupation of the Year and Young Protester Personalities of the Year.

Those who turned up to protest outside the plush hotel where the awards event was taking place included many who have been affected by the greed of developers and are fighting against the demolition of their estate or their eviction so that property owners can replace them by wealthier occupiers at market rents.

More pictures on My London Diary: Property Awards at Mayfair Hotel