I think this may be my final post this year about Santacon, the “non-profit, non-political, non-religious and non-sensical Christmas parade” which I first photographed in London in 2006, though I think it had been taking place here for some years.
The first Santacon was in Copenhagen in 1974, begun by a street theatre group as a protest against the commercialisation of Christmas, when the Santas went into department stores and handed out presents from the shelves to customers – and were arrested.
It became popular in the USA following a 1994 article about the Cophenhagen event which appeared in the magazine Mother Jones leading to a repeat performance in in San Francisco in 1995.
From there Santacon spread to other cities in the US and then to over 40 other countries as a fun day out wearing Santa costumes and roaming the city drinking on the street with friends. The largest Santacon, in New York, by 2012 had an estimated 30,000 people taking part, and it was condemned by most of the media, with the New York Times criticising it (quoted on Wikipedia) for “sexism, drunkenness, xenophobia, homophobia and enough incidents of public vomiting and urination to fill an infinite dunk tank” and saying it contributed nothing to the areas where it takes place. The organisers pointed out that in 2013 it raised $60,000 for New York charities and donated around 3 tons of canned food to a New York food bank.
Since then the city authorities in New York and also in London have clamped down on Santacon in various ways, and what was a largely autonomous and unplanned event has been forced to organise and toe various lines.
The London 2018 Santacon had raised over £15,000 for the charity Christmas for Kids. But there was no official event in London in 2019 bacause the organisers were unable to attract sufficient volunteers to organise the 2019 event and satisfy the requirements for them to police it. They issued a statement on their Facebook page dissociating themselves from those who they encouraged to organise their own celebrations to avoid possible prosecution.
Nothing official will be announced from Santacon London this year, if you see an event called Santacon it’s not us and remember Santacon is meant to be free (with the exception of charity donations) and never includes a Santa costume. Santa makes their own (or put their elves to work).
Santacon London FB page
Despite the lack of any official event, several thousand Santas still took part in 2019, most ending up – as in previous years – in Trafalgar Square, though I had other things to photograph. And although Covid restrictions will certainly mean there is no official event this year, I suspect quite a few Santas may have made their way to Trafalgar Square last Saturday.
More from 15 December 2012 on My London Diary: Santacon Comes to Town
All photographs on this and my other sites, unless otherwise stated, are taken by and copyright of Peter Marshall, and are available for reproduction or can be bought as prints.