The Future of the Photographic Magazine

I seldom these days think or write much about contemporary photography or the future of photography, though it was something that was a part of my remit as a working journalist for some years a while back. Nowadays I seem to be too busy with my own work – both current and past – to think or write much about anything else.

But I’ve recently been intrigued by a Twitter thread by John Macpherson, better known as duckrabbit, a photographer and author of one of the few photography blogs I read regularly and admire greatly for the principled stance he has taken in recent controversies over Magnum and Child Abuse and other issues.

I have to admit I don’t actually take any real part in Twitter, never having found out how to sort the wheat from the incredible volume of chaff. I post (when I remember) tweets linking to pictures from current protests and events which I’ve posted in Facebook albums, but that’s about all. So the link to duckrabbit’s thread came to me by a ‘Your Highlights‘ e-mail from Twitter.

The thread is difficult to follow, but it seems that the British Journal of Photography has been sold or is in process of being sold and its Twitter account with 250,000 followers has been asset stripped from the company.

The sale appears to be to a company engaged in the promotion of NFTs, and BJP appears to be morphing into ART3A brand new platform bringing the best lens-based art to the metaverse” offering these as rather intangible Non-fungible tokens for sale through an outlet, OpenSea.

Having read and tried to understand what an NFT is, I still have no idea why anyone would want to own one. Certainly it is something far more to do with the art market than with photography. It’s worth reading the thoughts of Jack Lowe on them in his ‘Are Aspiring Photographers Being Used to Prop Up the Grave New World of NFTs?’

Magazines have played an important role throughout the history of photograph up until now. The BJP can trace its ancestry back to the 1854 Liverpool Photographic Journal, though it only became the BJP in 1860, but it wasn’t the UK’s first as the Journal of the Photographic Society (now the RPS Journal) has been publishing continuously since 1853.

Probably the most influential of all was Camera Work, published by Alfred Stieglitz from 1903-1917, which set new standards for photographic publishing and helped bring photography into the galleries and museums. Established firmly in the era of pictorial photography and promoting Stieglitz’s Photo-Secession, its two final issues launched the new Modernist photography of Paul Strand which was to become dominant in the following decades. The US-based Aperture magazine later became the most prestigious of all photographic magazines, though its book publishing is arguably even more important.

Here in the UK, several magazines have been important in our photographic history, including the illustrated magazines around the Second World War, notably Picture Post, which although based on photographs were not aimed at a photographic audience but a mass one. More narrowly when I came into photography at the start of the 1970s, Creative Camera was the Bible for many young photographers, introducing us to a new way of seeing, particularly from American photographers.

There were other influential British magazines too, including Camerawork, obviously named from the earlier US publication but with a very different approach, and many others, but for many years BJP remained at the centre of British Photography.

Part of BJP’s appeal was that it covered all areas of photography except amateur photography, being a trade journal, publishing exhibition listings and reviews, news items about new equipment, materials and services etc. Its reviews of cameras were always by professionals who actually used them rather than re-hashing the spec sheets and PR releases and while not greatly embellished by detailed charts or test results gave a very practical view. Many of the articles commissioned, particularly under the editorship of Geoffrey Crawley (1967-87) were by leading experts in their respective fields, and his example was largely followed by Chris Dickie and Reuel Golden.

For many of us working in photography it was essential reading to keep in touch with photography in the UK every week (from 1864 to 2010.) Like most other magazines mentioned above it then underwent a dramatic change, becoming a very different publication, appearing monthly and largely devoted to portfolios of images from the fine art fringe of photography. I didn’t bother to renew my subscription as I already had subs to several other magazines which did similar things but usually better.

In 2016, the BJP turned to equity crowdfundingto monetise our global digital audience, expand on our competitions and events, and sell access to our unique 160+ year archive.” Many of its subscribers responded and became shareholders in a company that was set up so as to retain control in the hands of its major shareholder. The company was asking for more investments as recently as June 2021, but the latest confidential e-mail tells them that for a total of £1.8 million invested they will only get £50,000 back – which if my calculation is correct is less than 3p for every £1 invested.

Finally, an article by photographer, educator and photographic author Grant Scott on his United Nations of Photography web site written in 2020 is titled IS THERE A FUTURE FOR THE PHOTOGRAPHY MAGAZINE? His answer after a lengthy look at how photography magazines have worked and his own experience is “Sadly, I don’t think so.” And his final two sentences:
You may agree with me or you may not, but whatever your opinion please answer just one question. When was the last time you bought a photography magazine?”


Steiglitz Key Set

NGA ONLINE EDITIONS ::  ALFRED STIEGLITZ KEY SET

Back in 2002, the US National Gallery of Art published the massive two-volume ‘Alfred Stieglitz: The Key Set – Volume I & II: The Alfred Stieglitz Collection of Photographs‘ by Sarah Greenough, 1012 pages lavishly printed and weighing over 18 lbs, presenting the complete set of 1,642 photographs of his work, selected after his death in 1946 by his wife, the painter Georgia O’Keeffe who devoted three years of her life to sorting out the best examples of each of the finished and mounted prints in his possession when he died.

O’Keeffe presented the bulk of this work to the NGA in 1949, adding most of the rest, including well over 300 portraits of herself in 1980 which had previously only been on loan. There are several versions of many of the works, sometimes in different media and in some cases quite differently cropped and sometimes made over many years.

The book was a truly fine publication, heavily subsidised by generous donors, but in many respects the recent online presentation is preferable. Certainly the search facility is a great addition, as is the ability to zoom in on pictures, particularly for those of us whose eyesight is a little less sharp than it once was. And you can mark several pictures to compare them together on screen.

Those large and heavy paper volumes are also just a little difficult to handle, while the on-line presentation is excellent, enabling you to page easily through the pictures in order should you wish to, zooming in to them or scrolling down on the page to read more about them (they make use of the open source IIPMooViewer – you can read more about this should you be interested in a case study about the NGA on the IIPImage site.) The site seems to work remarkable quickly on my internet connection and you can also download the pages as PDFs should you wish to do so.

Of course the quality of reproduction of the online version will depend on the device you view this on, and your phone may not display them quite as well as a large calibrated monitor. But even more than the book, this is an enormous and fascinating work of scholarship.

Stieglitz remains one of the most important figures in the history of our medium, a major player as a photographer both in pictorialism and the move away from this to modernism and straight photography, as a photographer and also as an editor and curator. He was a prime mover in establishing photography as art and promoted the work of a number of photographers and painters through Camera Work magazine and his galleries, though it was only quite a few years after his death that an art market for photography came into being. He sold very few of his own images, and most of those in museum collections came like those at the NGA, from donations either by himself orafter his death by O’Keefe.

Despite the superiority of the online version, there is still something about the print version which I prefer, and it can still be bought on Amazon and elsewhere, with both new and secondhand copies on offer, but at a price. The cheapest I found in a very brief search, including shipping to the UK is around £170, though some dealers are asking up to £600. When I bought my copy I think I paid less than some are now charging for shipping.